How Sarkodie’s Adonai ft Castro Got that Success 70m+ views? Answered!

Michael Owusu Addo popularly know as Sarkodie. The African Rap King has once again made a history with single music video on YouTube which was released five years ago. In this blog, I will be given a breakdown of how this video performed better than all of his videos in my view. So sit back, relax and get some cold water as I walk you through.

First of all the video is currently over 70+m views on YouTube [the only music video in Ghana to reach that level] and the number increases each day

Undoubtedly this is his biggest hit. lets dive into how this video went that viral

beginning with the Tittle Adonai; it is very compelling and attractive, easy to recognize and it symbolizes “lord’s” in Hebrew language. This tittle attract many impressions for a click, that grows the click through rate on YouTube. This automatically increases views to the video. So up and coming artiste should learn how to title their craft very well to attract more views from people or music consumers .

The second thing that made the song popular was the content and the video quality at that time: In other to beat the YouTube algorithm viewers must be able to watch more time of your content. And did just that, he made people fell in love with song both Ghana and some part of the world with his killer flow- [The flow that made him won the Best International Flow in 2019 October]. The video location was on-point as it send clear message of the song. What will up comers take from this? Producing good and quality content should be priority and not to give out any ” borla” content out for consumers.

The last thing to talk about was the collaboration and the sudden miss of Castro. People may say this isn’t the truth but in my opinion this news was one of the main factor to the popular of this song.

This was very key as the song was doing better and the news came, that made it even more popular. So, the up and coming artiste should also work on their timing, not for the unfortunate but for a good reason. the controversy should be created before or after the release of the work.

So, this is what I think made the video more popular to beat the YouTube algorithms. Tell us what you think in the comment section below..